‘Built for cloud’ – IBM claims about their latest addition to the IBM SmartCloud strategy, Pure Systems.  If you have landed on the IBM site today, or follow the cloud chatter, you have heard about their latest and greatest family of expert integrated systems. Their slick marketing strategy aims to bring the word EFFICIENT to mind, as they boast that their, “Expert integrated systems combine the flexibility of general purpose systems, the elasticity of cloud and the simplicity of an appliance tuned to the workload.”

According to IBM, over 600 companies worldwide are supporting their newest venture. Ambuj Goyal, general manager of development in IBM Systems told eWEEK that, “the new family of systems is the first with built-in expertise based on IBM’s decades of experience running IT operations for tens of thousands of clients in 170 countries.” So what should you know about the game-changer in the new era of cloud-computing?

The IBM website overview starts off with an in-your-face infographic (the first of many) reminding businesses that IT projects are always behind schedule and over budget. Key the Captain America theme song and in swoops the PureSystems superhero. Their bottom line and claim to fame is that PureSystems provides an Iaas and Paas capable cloud environment in about 4 hours.

IBM is pushing hard PureSystems 3 unique key characteristics:

1. Built in Expertise

PureSystems ‘Patterns of expertise’ help manage businesses services and solutions. These patterns do so by, “encapsulating, into a repeatable and deployable form, proven best practices and expertise gained from decades of optimizing the deployment and management of data centers, software infrastructures and applications around the world.”

2. Integration by Design  (list from the IBM site) :     

• A complete infrastructure of application middleware, compute, storage and networking resources.
• A selection of systems with a range of choices of architecture, operating system and virtualization technologies that allow you to select the right foundation for your workload.
• Integrated security, based on decades of IBM experience and technology.
• Purposeful design–from hardware to application–that provides balanced performance and scalability.

3. Simplified Experience

With one integrated system, the PureSystems ‘simplified system lifecycle’ arrives at  your business as a “complete, tested package of hardware and software component resources.” The goal, to aggregate and simplify common IT tasks and resources.

PureSystems showcases two models right now, the PureFlex system and the PureApplication system. Both support Intel and POWER processors, are expected to ship this quarter and will have no payment for 90 days.

PureFlex:  With its built-in optimization, management, and consolidation expertise, this single infrastructure system supports “66 percent faster management set-up time” according to IBM.  PureFlex touts 3 options – Express, Standard and Enterprise.

PureApplication: Designed specifically for database and web solutions, this platform system offers the simplicity of an appliance tuned to the workload , elasticity of cloud, and the flexibility of a custom built application. Businesses benefit from, “the ‘scale-in’ design, integrated provisioning, elasticity and virtualization infrastructure and provisioning of your own patterns of software, middleware and virtual systems resource.”

More than you will ever want or need in the form of videos,whitepapers and infographics can be found on the IBM website. PureSystems is hot, hot, hot (although the numerous grammar/spelling errors on the site are not) and there will be much more to come as their platforms are traversed.

Is PureSystems something your company might be interested in?  Let me know!